“It brought the spotlight to Las Vegas, and people realized that we had grown up as a city.” “If Mark Davis hadn’t agreed to move the team to Las Vegas and invest in the stadium, we wouldn’t have Formula 1,” says Hill. Opened in 2020, Allegiant Stadium - which cost $1.9 billion to build, the second most expensive arena in the world - was one such risk that paid off, allowing Vegas to prove it can sell out 62,500-person events on a regular basis.

“Now, what you don’t want to do is take on these risks and have a mediocre track record,” Hill says. (This is also the first time Liberty Media, who owns Formula 1, has actually put on the race instead of hiring a promoter, and built a permanent Paddock Building, which will serve as its headquarters.) “Vegas is a place that has always been attractive to those who want to take risks,” he says, referring to decisions like closing down the Strip for three nights for the Grand Prix. Once a sports desert, Vegas has rebranded itself as a global sports capital, and the person who may be most responsible is Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority. 2024 Super Bowl Commercials Sell Out for CBS

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